Today, I want to introduce you to my friend Bobby Hoyt of Millennial Money Man and Facebook Ads For Bloggers. In 2019, his online blogging business earned over $1,000,000 in revenue. He grew his email list to over 60,000 readers and garnered millions of page views, all thanks to mastering Facebook ads.
Bobby, a former band director, left his teaching job after making just $3 from his blog. He’ll tell you it’s not the best idea for everyone, but it worked for him, and now he blogs full-time. Unlike many bloggers, Bobby focuses heavily on Facebook to drive traffic and boost his blogging income, and it’s paid off significantly.
He quickly grew his blog using Facebook advertising and is here today to share his insights. Bobby firmly believes that Facebook ads are an excellent way to grow your blog’s email list, increase page views, boost affiliate income, and more. He’s seen it work for him and uses his course to teach others how to achieve similar success.
With Facebook ads, Bobby attracted over 2,000,000 unique visitors a year in under 36 months and gains new email subscribers daily. His success with Millennial Money Man is largely due to Facebook, which allows him to target readers interested in his content at a low cost.
In our interview, Bobby answers common questions about blogging and Facebook, such as how Facebook ads have changed in 2020 with the COVID-19 pandemic, whether Facebook is dead, the benefits of Facebook ads for bloggers, how to use Facebook ads on a small budget, and how these ads can increase blog income. He also shares actionable tips for creating ads, targeting an audience, and more.
Check out the interview below for more information, and be sure to explore Bobby’s course, Facebook Ads For Bloggers, to learn how to use Facebook ads effectively. He also offers a free training session, Facebook Ads For Bloggers 101, to help you increase your blog’s traffic with Facebook ads.
1. How have Facebook ads changed in 2020, especially with the COVID-19 pandemic?
The cost of advertising on Facebook dropped significantly when the pandemic hit in March, around 20%-30%. This drop provided an opportunity to get more traffic and leads for my blog. I increased my ad spend for Millennial Money Man by roughly 300% this year, leading to a significant drop in my cost per lead and more high-quality leads into my email sales funnels.
2. Could you tell my readers a bit about your story and why you’re an expert on this topic?
I’m Bobby, and I’ve been running Millennial Money Man for over three years. I left my teaching job to run my blog after paying off $40,000 of student loan debt. Using Facebook ads was a key strategy in growing my blog quickly. I’ve also run Facebook ads for other businesses, gaining extensive experience with the platform. My business partner, Mike Yanda, specializes in using Facebook ads to grow bloggers’ email lists, and together we teach others how to use Facebook ads effectively.
3. Wait, I keep hearing that “Facebook is dead?”
Despite rumors, Facebook is far from dead. It has 204 million active monthly users in the US alone. Facebook allows you to create massive audiences for your ads, targeting users similar to your current site traffic or email list. Most people who think Facebook is dying don’t understand its vast user base or how to use the platform effectively.
4. Why are Facebook ads great for bloggers? What are the benefits of Facebook ads?
Facebook ads provide quick wins. They help bloggers achieve success faster by driving traffic, increasing email subscribers, and boosting revenue. Facebook ads can also serve as an insurance policy against traffic and revenue fluctuations due to algorithm changes.
5. Why should a blogger take a course on this subject? Is it hard?
Using Facebook ads can be intimidating at first, but our course simplifies the process. We teach proven strategies to drive traffic and grow your email list. Facebook ads aren’t hard once you learn how to create high-performing ads, and our course is designed to be straightforward and actionable.
6. What if a blogger only has a small budget for Facebook ads?
You can run successful Facebook ads for as little as $1 per day using traffic and page post engagement campaigns. Even with a small budget, you can achieve great results by targeting the right audience and using effective strategies.
7. How can Facebook ads help a blogger increase their blog income?
Facebook ads allow you to direct readers to specific offers on your blog quickly and cost-effectively. By optimizing your posts for affiliate income and using Facebook ads to drive traffic, you can significantly increase your blog’s revenue.
8. Is this passive, or does a blogger have to spend a lot of time managing their Facebook ads?
Once set up, Facebook ads can run on auto-pilot with minimal management. You’ll need to check in occasionally, but successful ads often require little adjustment. This allows you to focus on long-term growth strategies for your blog while Facebook ads work in the background.
9. Can you share one actionable tip that can help the average blogger take advantage of Facebook ads?
Choose the right objective for your Facebook ad campaign. The objective determines who sees your ad, so selecting the right one is crucial for achieving the best results at the lowest cost. Start by running traffic to one of your most popular posts and see if you can increase sales or email sign-ups.
10. What is your top piece of blogging advice that has nothing to do with Facebook ads?
Focus on growing your email list. An email list is crucial for long-term success and can significantly boost your revenue. Optimize your top traffic-generating posts to capture email addresses and create high-quality lead magnets that provide value to your readers.
11. Why should a blogger take your course? What will they learn?
Our course, FB Ads for Bloggers, teaches you the exact strategies I use to drive traffic, increase email subscribers, and generate more revenue with Facebook ads. You’ll learn everything from the basics of running ads to advanced targeting and optimization techniques. The course is designed specifically for bloggers, providing you with the tools and knowledge to grow your blog effectively using Facebook ads.